Marketing Platform Auto Analyst
Designation: Marketing Platform Auto Analyst
Qualifications:Any Graduation
Years of Experience:2 to 5 years
About Accenture
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What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design You will be responsible for working primarily on HTML (Hypertext Markup Language) which is a set of markup symbols or codes inserted in a file intended for display on a World Wide Web browser page. It describes the structure of text-based information in a document by denoting certain text as links, headings, paragraphs and lists as well as to supplement that text with interactive forms, embedded images and other objects--typically for developing web pages.
What are we looking for? • Proficiency in HTML and CSS: Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices. • Email Design Best Practices: Understanding of email design principles, user experience (UX) considerations, and email deliverability best practices. • Testing and Troubleshooting: Experience in testing emails across different devices and email clients to identify and resolve rendering issues. • Attention to Detail: A keen eye for detail to ensure accuracy and consistency in coding and email rendering. • Marketing Automation platform knowledge: Familiarity with the Salesforce Marketing Cloud platform, Adobe builder knowledge including the use of Content Builder, Data Extensions, and AMPscript for personalization etc. • JavaScript and AMPscript: Knowledge of JavaScript and AMPscript enables advanced dynamic content personalization and interactivity within emails. • Email Automation: Familiarity with email automation tools and processes, including journey-based emails and triggered campaigns. • Graphic Design: Basic graphic design skills to assist in creating visual elements for email templates. • SQL: Understanding of SQL queries to work with data within SFMC s Data Extensions. • A/B Testing: Experience in setting up and analyzing A/B tests to optimize email campaign performance. • Accessibility: Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards.
Roles and Responsibilities: Campaign Planning and Requirements Gathering: • Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any). • Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates. HTML Email Template Development: • Design and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices. • Implement dynamic content and personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic and personalized email experiences. Email Build Testing: • Conduct thorough testing to verify email rendering across different email clients and devices to ensure consistent display and functionality. Email Design Best Practices: • Stay up to date with email design best practices, industry trends, and email marketing standards to create visually compelling and effective email campaigns. Troubleshooting and Issue Resolution: • Identify and resolve any HTML/CSS-related issues that may arise during email campaign development or execution. Work Orchestration and Data hygiene: • Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders. • Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. • Complete all required reports so that accurate numbers are reported to both client and leadership.
Mumbai
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