Campaign Strategy Specialist

Skill required: Marketing Operations - Campaign Management
Designation: Campaign Strategy Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design • The Channel Activation Manager is responsible for driving the effective execution of channel strategies to optimize customer engagement and maximize business performance. • This role focuses on operationalizing go-to-market plans, managing cross-channel initiatives, and ensuring that campaigns and activities deliver measurable results. • The Channel Activation Manager plays a critical role in bridging strategy and execution, working collaboratively with internal teams and external partners to achieve channel objectives. Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. experience in channel marketing, sales, or activation roles. • Proven track record of managing successful channel activation campaigns. • Experience working in cross-functional environments with internal teams and external partners. • Familiarity with both traditional and digital marketing channels.
What are we looking for? •Problem-solving skills • • Expertise in channel marketing and activation strategies. • Proficiency in using CRM systems, marketing automation tools, and analytics platforms. • Strong project management skills with the ability to manage multiple initiatives simultaneously. • Knowledge of digital marketing techniques, including social media, email campaigns, and e-commerce. • Financial skills to manage budgets and analyze return on investment (ROI). • Excellent communication and presentation skills. • Strong analytical and problem-solving abilities. • Ability to collaborate and build relationships across diverse teams and stakeholders. • Creative thinking with a customer-centric approach. • Organizational skills and attention to detail. • Creative thinking with a customer-centric approach. • Organizational skills and attention to detail. •Ability to collaborate and build relationships across diverse teams and stakeholders.
Roles and Responsibilities: • Lead the activation of channel marketing campaigns across multiple platforms and touchpoints, ensuring alignment with strategic objectives. • Develop and implement initiatives to enhance the efficiency and effectiveness of channel activities. • Work closely with sales, marketing, and product teams to ensure seamless integration and execution of channel plans. • Monitor and evaluate the performance of channel activities using key performance indicators (KPIs), providing actionable insights for continuous improvement. • Oversee the allocation and utilization of resources to deliver channel activities within budget. • Collaborate with external partners and vendors to ensure high-quality execution of channel activation initiatives. • Ensure that all channel activities are designed to enhance the customer experience and drive satisfaction. • Identify and implement new tools, technologies, and approaches to improve channel activation processes.