Marketing Engagement Analyst

Skill required: Marketing Operations - Operations Management
Designation: Marketing Engagement Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The Promotions & POS Marketing Assistant supports the development and execution of promotional campaigns and Point of Sale (POS) marketing activities across retail and business channels. This role is responsible for ensuring marketing materials are delivered on time, effectively implemented, and aligned with client brand standards to drive customer engagement and sales growth. Role requires Digital Marketing Ads & Promotion creation/design • Education: • Bachelor’s degree in Marketing, Business Administration, or a related field (preferred). • Relevant certifications in marketing or project management are a plus. An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements
What are we looking for? • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). • Familiarity with marketing tools and platforms, including POS management systems. • Basic understanding of data analysis and reporting tools. • Knowledge of retail and consumer marketing principles. • Attention to Detail: Ensure high-quality execution of marketing materials and campaigns. • Organizational Skills: Ability to manage multiple tasks and meet deadlines. • Communication: Strong verbal and written skills to coordinate with teams and vendors. • Collaboration: Work effectively in a team-oriented environment. • Adaptability: Respond to dynamic business needs and priorities. • • Familiarity with POS or promotional marketing is preferred.
Roles and Responsibilities: Campaign Support: • Assist in planning and coordinating promotional campaigns, ensuring timely delivery of assets and materials. • Work with vendors and internal teams to develop, produce, and distribute POS marketing materials. 2. POS Marketing Execution: • Support the deployment of POS materials in client retail locations, ensuring brand compliance and quality standards. • Coordinate with regional teams to monitor the implementation of promotional displays and campaigns. 3. Reporting and Analytics: • Track and report the performance of promotional campaigns, gathering insights to inform future strategies. • Assist in analyzing customer and sales data to evaluate campaign effectiveness. 4. Administrative Support: • Maintain accurate records of campaign details, budgets, and timelines. • Assist in managing relationships with vendors, suppliers, and marketing agencies. 5. Compliance and Quality Assurance: • Ensure all promotional and POS materials meet client brand guidelines and regulatory requirements.