Brand & Comm Strategy Analyst

Skill required: Marketing Operations - Operations Management
Designation: Brand & Comm Strategy Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design • This position is responsible for supporting the development and execution of brand initiatives, ensuring alignment with strategic objectives, and driving customer satisfaction by delivering a high-quality and cohesive brand experience. • The role focuses on executing marketing strategies, supporting store operations, and monitoring brand performance to enhance customer engagement and loyalty. An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements
What are we looking for? • Proficiency in branding and marketing strategies. • Strong understanding of retail and customer service operations. • Data analysis and reporting skills to track performance metrics. • Knowledge of digital marketing tools and platforms. • Proficiency in Microsoft Office Suite and design tools (e.g., Adobe Creative Suite). • Excellent communication and interpersonal skills. • Strong organizational and project management abilities. • Creative thinking with a customer-centric approach. • Attention to detail and a commitment to quality. • Ability to work collaboratively with cross-functional teams. • Problem-solving skills with the ability to manage competing priorities. experience in brand management, marketing, or retail operations. • Experience in the food and beverage or hospitality sector is highly desirable. • Proven track record of executing brand strategies and driving customer engagement. • Experience collaborating with franchise or multi-site operations is a plus.
Roles and Responsibilities: •In this role you are required to do analysis and solving of lower-complexity problems • Your day to day interaction is with peers within Accenture before updating supervisors • In this role you may have limited exposure with clients and/or Accenture management • You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments • The decisions you make impact your own work and may impact the work of others • You will be an individual contributor as a part of a team, with a focused scope of work • Please note that this role may require you to work in rotational shifts • •• Ensure adherence to the brand’s guidelines across all customer touchpoints, including product presentation, store layout, and marketing materials. • Collaborate with the marketing team to roll out campaigns and promotions tailored to customer preferences and market trends. • Operational Excellence: Work closely with operations teams to ensure brand standards are integrated into day-to-day store activities and services. • Partner with franchisees, store managers, and external agencies to ensure seamless execution of brand initiatives. • Analyze brand performance metrics, customer feedback, and market trends to identify opportunities for improvement and innovation. • Provide training and resources to store teams to enhance understanding and implementation of brand strategies. • Address brand execution challenges promptly, ensuring high standards of service and customer satisfaction. • Ensure all brand activities adhere to relevant legal and regulatory requirements.