Marketing Engagement Analyst
Designation: Marketing Engagement Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
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What would you do? Dealer Marketing Advisor 1. Role Purpose: The Dealer Marketing Advisor will support Client’s retail fuel and convenience store dealers by delivering tailored marketing strategies and initiatives. This role focuses on driving traffic, increasing sales, and building customer loyalty through marketing programs and tools customized for Client’s dealer network. The advisor will work closely with dealers to ensure alignment with Client’s brand standards and marketing objectives. Role requires Digital Marketing Ads & Promotion creation/design In this role you will, define, implement and monitor Paid Campaigns. Generate Reports on the performance of campaigns
What are we looking for? • Technical Skills: o Proficiency in CRM systems and marketing analytics tools. o Knowledge of retail marketing and loyalty program management. o Familiarity with digital marketing platforms and social media tools. • • •• Competencies: o Strong relationship-building and communication skills. o Strategic mindset with the ability to provide actionable marketing advice. o Analytical skills to assess dealer performance and market opportunities. o Ability to manage multiple dealer accounts and initiatives simultaneously. o Customer-focused with a proactive and results-oriented approach. •o Experience working with dealers or franchisees in a multi-site environment is preferred.
Roles and Responsibilities: 2. Key Accountabilities: • Partner with dealers to develop and execute marketing plans that align with Client’s brand and business goals. • Provide strategic advice on promotional campaigns, pricing strategies, and customer loyalty programs to enhance dealer performance. • Collaborate with internal marketing teams to create customized marketing materials and tools for dealers. • Analyze market data, customer insights, and dealer performance to identify opportunities for growth. • Train and educate dealers on marketing best practices and new initiatives. • Monitor and ensure compliance with Client’s brand standards across the dealer network. • Support the roll-out of digital marketing solutions and platforms to dealers.
Mumbai
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