Skill required: Marketing Operations - Product Requirement Definition
Designation: Product Management Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The Product and Communications Specialist is responsible for managing product-related communications and marketing strategies to ensure consistent messaging and alignment with Client’s brand objectives. This role bridges product management and marketing functions, ensuring the effective promotion and positioning of Client’s products while engaging stakeholders and customers through impactful communication initiatives. Role requires Digital Marketing Ads & Promotion creation/design You will be responsible for Product Requirement Definition which requires a deeply connected product and system design understanding to design new solution requirements (i.e. materials, dimensions, user interactions, etc.) and manage the processes related to the customer requirements for a product (definition, related decisions, realization, etc.) along with the entire PLM.
What are we looking for? Technical Skills: • Strong understanding of product marketing and communications principles. • Proficiency in marketing tools and analytics platforms. • Knowledge of content management systems (CMS) and basic graphic design or video editing skills. Competencies: • Excellent verbal and written communication skills with a flair for storytelling. • Strategic thinker with a customer-centric approach. • Strong project management skills with the ability to manage multiple initiatives simultaneously. • High level of creativity and attention to detail. • Ability to work effectively in cross-functional and multicultural teams.
Roles and Responsibilities: • Product Marketing Strategy: o Develop and implement product marketing plans, including positioning, messaging, and promotional strategies. o Collaborate with product teams to ensure a clear understanding of product features, benefits, and market differentiators. • Content Development: o Create and manage compelling content for product launches, campaigns, and promotional materials across multiple channels, including digital, print, and social media. o Ensure all communications align with Client’s brand guidelines and resonate with target audiences. • Stakeholder Engagement: o Work with internal stakeholders, including sales, product, and marketing teams, to ensure unified messaging and objectives. o Act as the primary point of contact for product-related queries and communications within the organization. • Campaign Execution and Monitoring: o Execute integrated campaigns to promote products, collaborating with creative teams and external agencies as needed. o Track and analyze campaign performance, providing insights to optimize future initiatives. • Market Research and Insights: o Conduct market research to understand customer needs, industry trends, and competitor activities. o Use insights to refine product positioning and tailor communication strategies. • Crisis and Issue Management: o Manage product-related communications during crises or issues, ensuring timely, clear, and accurate messaging.