Skill required: Marketing Operations - Content Creation
Designation: Copywriting Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires: Light Creative (Content Writer) Graduate, Post Graduate or Graduate in Fine Arts The role will include research, industry-related topics (combining online sources, interviews and studies), writing clear marketing copies to promote products/services, preparing well-structured drafts using CMS/tools, proofreading & editing content before publication, coordinating with marketing and design teams to illustrate articles, conducting simple keyword research, using SEO guidelines to increase web traffic and identifying customers needs and gaps in the content and updating on website.
What are we looking for? •Content management •Search Engine Optimization (SEO) •Google Ads • •Good to have: • Basic knowledge of SEO principles, including keyword research and optimization. • Knowledge of digital ad platforms like Google Ads, Meta Ads, or LinkedIn Ads. • Familiarity with social media analytics tools to gauge campaign performance.
Roles and Responsibilities: Roles & Responsibilities: 1. Content Creation: o Develop high-quality, engaging, and SEO-optimized content for various channels, including websites, blogs, whitepapers, social media, email campaigns, and more. o Create thought leadership articles, case studies, and product-centric content that aligns with brand goals. o Create brochures and point of sales materials. 2. Editing and Proofreading: o Edit and proofread content to ensure grammatical accuracy, clarity, and consistency with brand tone and style. o Review and refine user-facing content to meet high-quality standards and eliminate errors. 3. Research and Analysis: o Perform thorough research on industry trends, topics, and competitors to deliver credible and relevant content. o Analyze content performance metrics to iterate and improve strategies for better engagement. 4. Collaboration: o Work closely with marketing, design, and product teams to ensure alignment between content and overall campaign goals. o Partner with designers to create visually appealing and content-rich assets, such as infographics and presentations. 5. Content Optimization: o Optimize web content for search engines (SEO) using targeted keywords, metadata, and link-building strategies. o Adapt and repurpose content for different formats and platforms to maximize reach and impact. 6. Project Management: o Manage multiple content projects simultaneously, ensuring timely delivery while maintaining quality. o Stay flexible and efficient in a fast-paced, deadline-driven environment. 7. Compliance and Documentation: o Ensure all content complies with legal and brand standards, including accessibility and regulatory requirements. o Maintain organized project files, style guides, and documentation for easy handoff and collaboration.