Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
Language - Ability:English - Advanced
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? HTML Coding: •Create, modify, and test HTML templates and email content in Marketing Automation platforms like Salesforce Marketing Cloud. Adobe etc. to ensure they display correctly and consistently across various email clients and devices. Quality Assurance: •Perform thorough quality checks on email templates, dynamic content, and landing pages to verify the accuracy of content, links, and dynamic personalization. Email Rendering: •Troubleshoot and fix rendering issues that may occur in different email clients (e.g., Outlook, Gmail, Apple Mail) and various devices (desktop, mobile, tablets).. Email Testing: •Conduct comprehensive testing of email campaigns, including A/B testing, to optimize deliverability and engagement. Role requires - Campaign QA ( Salesforce marketing cloud) Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.
What are we looking for? Must Have Skills: •Proficiency in HTML: Strong knowledge of HTML coding, including the ability to hand-code responsive emails that render correctly on various devices and email clients. •Marketing platform experience: Experience in working with Braze or a similar marketing automation platform for building and deploying email campaigns. •Email Testing: Familiarity with email testing tools and techniques to identify and address rendering issues across different email clients and devices. •Quality Assurance: Excellent attention to detail and the ability to perform thorough quality checks on email content to ensure accuracy and functionality. •Problem-Solving: Strong troubleshooting skills to diagnose and resolve technical issues related to email rendering and coding. Good To Have Skills: • CSS and JavaScript: Basic knowledge of CSS (Cascading Style Sheets) and JavaScript for enhancing email templates with interactivity and dynamic elements along with knowledge of personalization scripting like AMPscripts, Server-side Java script etc. • Email Design: Understanding of email design principles and the ability to create visually appealing and engaging email templates. • Marketing Automation: Familiarity with marketing automation concepts and strategies to optimize email campaigns and customer journeys. • Coding Best Practices: Knowledge of coding best practices, email deliverability, and anti-spam measures to ensure optimal email performance.
Roles and Responsibilities: •In this role you are required to do analysis and solving of increasingly complex problems • Your day to day interactions are with peers within Accenture • You are likely to have some interaction with clients and/or Accenture management • You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments • Decisions that are made by you impact your own work and may impact the work of others • In this role you would be an individual contributor and/or oversee a small work effort and/or team • Please note that this role may require you to work in rotational shifts