Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
Language - Ability:Spanish - Expert
About Accenture
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What would you do? ? Understanding market requirements for multichannel Campaign/content and cascading tasks to content authors/art workers etc ? Ensuring Standards and Data Privacy Compliance for every project ? Maintain high quality standards for the campaign delivery and ensure timelines are met with Quality ? Execute Projects in line with project management principles of Communication (expert in language as per market), Stakeholder management, Risk & Issue Management etc. ? Ensure Process, Metrics & Reporting compliance for every Campaign throughout the various stages of campaign journey & delivery Role requires Digital Marketing Ads & Promotion creation/design Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.
What are we looking for? •? Excellent Communication Skills (Spanish and English) ? Experience with digital marketing background ? Understands the concept of digital marketing and knowledge about different forms of digital marketing solutions like websites, social media platform , eCommerce, SEO, mobile marketing ? Highly organized, detail oriented, and results focused. Should be proactive ? Must have an ability to effectively handle tight deadlines and multiple projects ? Managing client expectations with regards to quality and timelines ? Working with different teams to get the project completed by meeting the required quality standards ? Experience in handling Microsoft Office tools (Excel, PowerPoint, Word, Project) ? Quick learner and ability to highlight risks and issues ? Ability to honor commitments and deadlines on assigned tasks ? Ability to prioritize tasks and complete assignments ? Bachelor’s degree, willing to work across different shift •Program Project Management •Digital Marketing
Roles and Responsibilities: •? Will be responsible for demand management and scope management ? Compliance and regulatory requirements adherence ? Co-ordinate with various stakeholders for multiple projects simultaneously ? Timely & appropriate communication to all stakeholders. Provide support to the onshore team ? Constantly update campaign status to stakeholders and red flag if there are any issues ? Proactively create mitigation and action plans to resolve risks, issues and align them with stakeholders. ? Create, maintain and communicate project plans, revise them as appropriate to meet changing needs and requirements of the Marketing team ? Manage status meetings, updates. Share Minutes of Meeting promptly ? Lead Business discussions and manage client expectations on the project and is able to negotiate/align on plans ? Follow ups with Marketing Manager for the required feedback/approvals ? Suggest improvement ideas to current processes based on developed expertise ? Participate in team initiatives and actively contribute to team success