Skill required: Marketing Operations - Salesforce Marketing Cloud
Designation: Campaign Management Sr Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Campaign Planning and Requirements Gathering: •Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any) •Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation. •Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively. Role requires Digital Marketing Ads & Promotion creation/design SFMC Configuration and Development: •Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution. •Build and maintain various standard data extensions/customer master within SFMC for accurate segmentation and personalization. •Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications. Campaign Execution and Management: •Set up and execute email, SMS, direct mail, social/paid and other marketing broad cast or journey-based campaign using SFMC tools. •Create Cloud pages within SFMC tool as per brief provided. •Ensure accurate targeting and segmentation of campaign audiences. •Monitor campaign performance and engagement metrics, providing regular reporting and analysis You will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.
What are we looking for? API Integration: Exposure to API integration to fully utilize SFMC’s API capabilities. •Marketing Automation Best Practices: Knowledge of Marketing Automation best practices. •Salesforce Marketing Cloud Social Studio: End to end understanding of SFMC Social Studio. •HTML and CSS: Familiarity with HTML and CSS for email template customization. •Reporting and Analysis: Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights.
Roles and Responsibilities: •In this role you are required to do analysis and solving of increasingly complex problems • Your day to day interactions are with peers within Accenture • You are likely to have some interaction with clients and/or Accenture management • You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments • Decisions that are made by you impact your own work and may impact the work of others • In this role you would be an individual contributor and/or oversee a small work effort and/or team • Please note that this role may require you to work in rotational shifts