Skill required: Delivery - Analytics Insights
Designation: I&F Decision Sci Practitioner Assoc Mgr
Qualifications:Any Graduation
Years of Experience:10 to 14 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Data & AI As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.
What are we looking for? • Experience in Marketing ROI measurement techniques like marketing mix model, experimentation etc. • Strong functional experience across a range of marketing activities and their related platforms and technologies, such as web analytics, experimentation, CRM, analytics implementation, campaigns and media, social media etc. • Must have intermediate level understanding in various modeling techniques • Working knowledge of Adobe/Google Analytics/GTM • Strong problem-solving skills and attention to detail • Good communication skills with ability to manage client-facing responsibilities • Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision • Ability to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teams • Certification in Adobe/Google Analytics or data visualization tools • Understanding of technologies & principles required for implementation of AB Test
Roles and Responsibilities: • Analyze marketing data from various sources to identify key insights and trends • Manage strategic marketing analytics engagements –across digital marketing, customer analytics & social media • Manage client relationship, shape analytics roadmap, manage execution of the initiatives and deliver business outcomes • Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc. • Drive thought leadership and prospect new ways of applying digital analytics to make a business impact for clients • Lead and manage multi-functional teams to help clients evolve to data-driven marketing organizations • Develop deep functional & industry expertise