Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Analyst
Qualifications:Any Graduation
Years of Experience:3 - 5 Years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Responsible completeness, quality, and timeliness of all client deliveries. Implementation, continual improvement, and ensure utilization of team’s SOPs. Provide AM team with proper sales support (technical approach and samples/case studies). Maintain the affiliate-wise based campaign tracker sheet. Control the Veeva Email programs’ technical design, configuration, deployment, and modification. Create, modify, and test campaign components like forms, landing pages, emails and A/B testing etc., Develop responsive email templates, landing pages, and forms using HTML/CSS within the Veeva Email platform Collaborate with designers, developers, and stakeholders to translate visual designs into functional web elements Ensure the technical feasibility of UI/UX designs and optimize them for responsiveness and performance across various devices and browsers Develop and execute marketing campaigns using Veeva, including email, lead nurturing, segmentation, and scoring programs Manage and maintain marketing automation workflows, ensuring efficient lead routing and data management within Veeva Email Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.
What are we looking for? •Program Project Management •Cascading Style Sheets (CSS) •Hyper Text Markup Language (HTML) •Adobe InDesign •User Interface (UI) Design •Ability to perform under pressure •Problem-solving skills •Detail orientation •Adaptable and flexible •Agility for quick learning Analyze campaign performance metrics, generate reports, and provide insights to optimize campaigns and improve ROI Ensure that all project deliverables are timely and of high quality Control numerous projects to completion on time Experience using email testing platforms (Email on Acid or Litmus) Strong knowledge of best practices for email deployment practices, data, analytics, segmentation, list management, dynamic content, testing methodologies, deliverability, etc Flexible working in shifts
Roles and Responsibilities: •In this role you are required to do analysis and solving of increasingly complex problems • Your day to day interactions are with peers within Accenture • You are likely to have some interaction with clients and/or Accenture management • You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments • Decisions that are made by you impact your own work and may impact the work of others • In this role you would be an individual contributor and/or oversee a small work effort and/or team • Please note that this role may require you to work in rotational shifts