Skill required: Marketing Operations - Salesforce Marketing Cloud
Designation: Marketing Platform Auto Assoc Manager
Qualifications:Any Graduation
Years of Experience:7 to 10 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. You will help design campaign & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.
What are we looking for? •Salesforce Marketing Cloud Expertise: In-depth knowledge and hands-on experience in configuring and utilizing Salesforce Marketing Cloud tools and features, including Journey Builder, Automation Studio, Email Studio, Content Builder, and Audience Builder. •Marketing Automation Experience: Proven track record of successfully implementing and managing marketing automation campaigns, including audience segmentation, journey creation, and analytics. •CRM Integration: Experience in integrating Salesforce Marketing Cloud with CRM systems (e.g., Salesforce, Microsoft Dynamics) to ensure seamless data flow. •AMPscript and SQL: Proficiency in AMPscripts and SQL to customize email content, create complex data filters, and perform advanced data manipulations. •Team Leadership: Strong leadership skills to guide and mentor a team of SFMC developers and administrators. •Problem-Solving: Ability to analyze complex technical issues, identify root causes, and propose effective solutions. •Communication Skills: Excellent communication and interpersonal skills to collaborate with marketing teams, IT, and other stakeholders. •Web Development: Knowledge of web development technologies (HTML, CSS, JavaScript) to create and customize landing pages and email templates. •API Integrations: Understanding of API integration concepts to facilitate data exchange between SFMC and other platforms. •Data Analysis and Reporting: Proficiency in data analysis and reporting tools (e.g., Tableau, Power BI) to extract insights and present performance reports. •Agile Methodology: Familiarity with Agile project management methodologies to drive projects efficiently. •Personalization and Segmentation: Experience in creating personalized customer experiences through advanced segmentation strategies.
Roles and Responsibilities: Marketing Automation Strategy execution: •Collaborate with marketing teams and project managers to understand business requirements and develop comprehensive execution/workflow for marketing automation strategies using Salesforce Marketing Cloud. Technical Leadership: •Lead a team of SFMC developers and SMEs, providing technical guidance, support, and mentoring. Facilitate technical decision-making and ensure adherence to best practices and standards. SFMC Implementation: •Design, configure, and implement various components of SFMC, including journeys, automation workflows, email templates, landing pages, and data extensions, while ensuring scalability and maintainability. Integration and Data Management: Oversee data integration between SFMC and other systems (e.g., CRM, CMS) to enable seamless data flow for personalized and targeted marketing campaigns. Campaign Execution: •Collaborate with marketing teams to execute and optimize marketing campaigns, ensuring they are delivered effectively, on time, and meeting the desired outcomes. A/B Testing and Analytics: •Utilize SFMC's analytical capabilities to set up A/B tests, track campaign performance, and provide actionable insights to improve marketing strategies. Security and Compliance: •Ensure SFMC implementations adhere to data security and privacy regulations (e.g., GDPR, CCPA) and internal security policies. Troubleshooting and Issue Resolution: •Act as the technical escalation point for SFMC-related issues and provide timely resolutions to maintain smooth operations. Documentation and Training: •Create technical documentation, guidelines, and best practices for SFMC usage. Conduct training sessions to upskill the marketing and technical teams on SFMC functionalities. Stay Updated with SFMC Trends: •Keep abreast of the latest updates, features, and trends in Salesforce Marketing Cloud to suggest innovative solutions and improvements. Work Orchestration and Data hygiene: •Fully understand ticketing/request management tool and accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders. •Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document wherever applicable to carry out all required tasks. •Complete all required reports so that accurate numbers are reported to both client and leadership.