Job Description

About Accenture:
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries,we offer Strategy and Consulting,Technology and Operations Services, and Accenture Song - all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com

The Customer, Sales & Service Practice | Digital Marketing

Join our team of Customer Sales & Service consultants who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.

Practice: Customer Sales & Service I Areas of Work: Digital Marketing | Level: Manager / Senior Manager | Location: Delhi, Gurgaon, Bangalore, Mumbai | Years of Exp: 8+ years with at least 6+ years of relevant experience

Explore an Exciting Career at Accenture
Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice.

The Practice – A Brief Sketch
Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice.

The Customer Sales & Service Consulting practice is aligned to the Capability Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following
• Develop digital marketing strategy/ campaigns: Study economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plan, design, and execute all web, SEO/SEM, database marketing material: Work on emails, social media, consumer marketing, BTL and display advertising campaigns.
• Lead customer experience assessment, marketing and advertising process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies including Adobe
• Design new campaign strategies and strategize marketing plans : Work across all channels and devices and design measurement and reporting framework to assess performance of all digital marketing campaigns against goals (ROI and KPIs).
• Utilize strong analytical ability to evaluate end-to-end customer experience: Work across multiple channels and customer touch points, gathering business requirements, designing process & solution for implementation of marketing and advertising solutions
• Work on Digital Marketing, Online Media Planning, Email Marketing, Affiliate Marketing: Deep-dive into Web Analytics, SEO, Social media marketing, CRM, Market Research, Marketing Analytics, PPC, Content marketing, Social analytics and ORM tools

Bring your best skills forward to excel at the role:
• Apply designing skills for new campaign strategies: Work on strategizing marketing plans across all channels and devices
• Develop business cases for marketing use cases and solutions: Gather business requirements, designing process & solution for implementation of marketing and advertising solutions
• Work with the Capability Network and the Market Unit leadership: Support business development and thought leadership in the campaign management and digital advertising space.
• Experience in working with middle to senior management levels within existing organization / client organizations
• Client handling skills to develop, manage and deepen relationships with key stakeholders
• Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals
• Leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members


Qualifications

Your experience counts!
• MBA from a tier 1 institute
• Overall experience of 8+ years with at least 3+ years of experience in designing / managing marketing campaigns particularly within the industry (E-Commerce, CPG, Telecom etc.)
• Demonstrable experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Working experience on consumer base management campaigns (Upsell/ Cross-sell and Retention)
• Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC etc.
• Experience in optimizing landing pages and user funnels, A/B and multivariate experiments
• Knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools and experience in setting up and optimizing PPC campaigns on all major search engines
• Strong experience in shaping and driving engagements and ability to lead project teams

What’s in it for you?
• An opportunity to work on transformative projects with key G2000 clients
• Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
• Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
• Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
• Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.


About Accenture:
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com

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All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

COVID-19 update:  The safety and well-being of our candidates, our people and their families continues to be a top priority. Until travel restrictions change, interviews will continue to be conducted virtually. 

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