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Digital Marketing Lead

Job Location: Bengaluru

Job Number: 39094

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- Job description


Be the engine that powers Accenture, a $31 billion company that provides consulting and outsourcing services to more than 40 industries--including 94 of the FORTUNE 100, and governments around the world. Our Corporate Functions offer the essential expertise that enables our more than 373,000 employees to deliver high performance to our clients. Whether you work directly with clients or manage important internal initiatives and efforts, you’ll find amazing opportunities to make a measurable difference. Build a career at a company that can take you anywhere—join the Accenture Adventure.
As a member of Marketing & Communications (M&C), you’ll help get the word out about one of the world’s most valuable brands, a company that services clients in 120 countries—including many of the world’s governments—and is regularly named one of Fortune’s “100 Best Companies To Work For.”
JOB SUMMARY
As a Manager – Digital Marketing, you’ll visualize, conceptualize and drive the digital marketing strategy for Accenture in India Marketing and Communications. You’ll help the brand push the envelope on online brand recall and reputation by leveraging innovative, disruptive and cutting-edge digital-led tactics and tools. Reporting to the Marketing and Communications lead in India, the position demands strong stakeholder management and managing a team of digital marketers to achieve quarterly and annual marketing priorities.
The ideal candidate should be well versed and experienced in latest digital and content marketing tactics and help steer the team seamlessly to achieve a measurable execution. You will be the brand’s digital custodian, including web, social, paid search, online media buy, agency management, digital-led engagements and content.
An excellent multi-tasker with an eye for detail and design, you’ll be willing to take risks and extract the best out of your team and agencies. A fascination with digital analytics, analytics tools and increasing the brand’s share of voice online is a requisite for this job. You’ll be working with various teams to help and formulate a digital-first approach for all marketing campaigns and establish connections with our global digital marketing community. A strategic mindset including interpreting data outputs to inform strategy and modify tactics to achieve the marketing goals

KEY RESPONSIBILITIES
• Work with India leadership team to drive the digital marketing strategy for the brand in India
• Ownership of brand digital channels and content
• Drive and grow a team of digital marketers
• An analytics driven approach to campaigns
• Collaborate with different teams and stakeholders
• Management of agencies, including identifying new partners to work with
• Ideation and implementation of digital PR for the brand
• Leverage latest in digital marketing (tools, technology, content partnerships)
• Create solutions for targeted marketing online

BASIC QUALIFICATIONS
• 12-15 years of experience in helping brands drive their digital marketing strategy as well as managing, growing digital talent.
• Exposure to agency side work and contacts with digital publications, publishers and agencies is a huge plus.

PROFESSIONAL QUALIFICATIONS

• Masters in Marketing & Communication from a tier 1 college/university
• Digital Marketing specific courses/ diplomas


OUR COMMITMENT TO YOU:
• You’ll benefit from our network of global communities and collaborative culture that will help you build technical and functional skills and capabilities. And because we serve more than 40 industries globally, you’ll have the opportunity to develop valuable industry-specific expertise.
• The scale of our capabilities and client engagements—and the unique way we innovate, operate and deliver value—will give you the opportunity to deepen your existing skills even as you help create the latest technology trends.
• You’ll have access to leading-edge technology.
• Accenture offers a comprehensive benefits package – learn more here (insert appropriate link specific to country).

CALL TO ACTION:
If you have a desire to help the world’s leading companies and governments, now’s the time to join the world’s largest and most diversified group of technology, business process and consulting professionals. Be part of a dynamic team of collaborative experts, and help us improve the way the world works and lives.






• Masters in Marketing & Communication

Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

If you require any support for your disability related queries or any disability related assistance for you to be considered for opportunities with Accenture, please send us an email to careersandabilities@accenture.com.
Please note: If you do not require any such support, you would need to directly apply to open positions posted on our careers page.

Accenture has not authorized any agency, company or individual to either collect money or arrive on any monetary arrangement in exchange for a job at Accenture. Accenture's criterion for hiring candidates is merit. Any agency, company or individual offering employment with Accenture in exchange for money is misrepresenting their relationship with Accenture, which has not authorized any such action. If you are approached by any entity or individuals who demand money or any other form of compensation in return for a job offer at Accenture – even if they present themselves as representatives or employees of Accenture – please send the details to Accenture Business Ethics Line.

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