Skill required: Digital Marketing Analytics - Tealium AudienceStream
Designation: Team Lead/Consultant
Job Location: Mumbai
Qualifications: Any Graduation/Master of Business Administration
Years of Experience: 7-11 years
About Accenture Operations
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services – all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 674,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do?
You will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging the latest Artificial Intelligence (AI) and Analytics techniques to deliver value to our clients. You will also help us apply your expertise in building world-class solutions, conquering business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise-class and demonstrate yourself as an expert by actively blogging, publishing research papers, and creating awareness in this emerging area.
You will be working as a part of Digital Marketing Analytics team which helps clients with their web analytics & digital marketing requirements by providing various services around implementation of different tools & technologies, better user experience on client websites using optimization methodologies and techniques, providing data driven insights to clients and help them get better ROI from their various digital marketing initiatives.
In this role, you will be required to be experienced in implementing and using Tealium Audience Stream customer data platform (CDP) that combines identity resolution, data enrichment capabilities and robust audience management and results in the capability to take consistent and relevant action in real time across an organization`s entire tech stack from a universal data foundation.
What are we looking for?
We are looking for individuals who have the following skillset:
- Adobe Campaign Classic
- Adobe Campaign Standard
- Customer Data Platform & Integration
- Digital Marketing Analytics
- Problem-solving skills
- Ability to establish strong client relationship
- Agility for quick learning
- Ability to work well in a team
- Strong analytical skills
Roles and Responsibilities
- In this role, you need to analyze and solve moderately complex problems
- You are required to create new solutions, leveraging and, where needed, adapting existing methods and procedures
- You are required to understand the strategic direction set by senior management, clearly communicate team goals, deliverables, and keep the team updated on change
- Your primary upward interactions are with your direct supervisor
- You may interact with peers and/or management levels at a client and/or within Accenture
- You will be provided with guidance when determining methods and procedures on new assignments
- The decisions that are made by you will often impact your team
- You would be an individual contributor and/or oversee a small work effort and/or team.
Please note this role may require you to work in rotational shifts.
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Our more than 600,000 people in more than 120 countries, combine unmatched experience and specialized skills across more than 40 industries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.