Skill required: Engagement Platform - Campaign Management
Designation: Senior Analyst
Job Location: Bengaluru
Qualifications: Any Graduation
Years of Experience: 5-8 years
About Accenture Operations
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services – all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 674,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do?
Be a part of the Marketing Operations team that is leading the managed services arm of Accenture. We power our client’s business through the integration of insights, data, and technology. We are focused on activating and scaling the best brand experiences, to deliver breakthrough marketing-led growth, cost-effectively, across all digital consumer touchpoints and channels. The value we bring to clients boosts their marketing efficiency and effectiveness that powers their growth. We’re looking to hire passionate and innovative leaders in Marketing Operations with deep domain expertise in digital marketing and delivering cutting edge marketing services across a range of clients and industries, bringing with them strong operations acumen and transformative leadership.
This team will help support market lead with territory contributions to co-creation with Brand Platform, client business reviews. They help coordinate with local agency partners e.g. media, helping contribute to ongoing account oversight with the routine cadence of communications, collating best practices and insights across territories. This team is responsible for process adoption and market onboarding to new ways of working. They also manage capacity planning quarterly based on the campaign needs of the market.
Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.
What are we looking for?
We are looking for individuals who have the following skillset:
- Adobe Marketo Engage
- Customer Analysis and Segmentation
- Ability to perform under pressure
- Ability to establish strong client relationship
- Ability to work well in a team
- Ability to manage multiple stakeholders
- Ability to meet deadlines
It would be a value add if you are proficient in:
- Marketing and Customer Analytics
- Marketing Automation and Technology Enablement
Roles and Responsibilities
- In this role, you need to analyze and solve increasingly complex problems
- Your day to day interactions is with peers within Accenture
- You are likely to have some interaction with clients and/or Accenture management
- You will be given minimal instruction on daily work/tasks and a moderate level of instructions on new assignments
- You will need to consistently seek and provide meaningful and actionable feedback in all interactions
- You will be expected to be constantly on the lookout for ways to enhance value for your respective stakeholders/clients
- Decisions that are made by you will impact your work and may impact the work of others
- You would be an individual contributor and/or oversee a small work effort and/or team.
Please note this role may require you to work in rotational shifts.
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Life at Accenture
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Learn more about Accenture
Our more than 600,000 people in more than 120 countries, combine unmatched experience and specialized skills across more than 40 industries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.