Skill required: Campaign Management - Salesforce Marketing Cloud
Designation: Associate Manager
Job Location: Mumbai
Qualifications: BTech,Any Graduation
Years of Experience: 10-14 years
About Accenture Operations
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services – all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 674,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do?
Be a part of the Marketing Operations team that is leading the managed services arm of Accenture. We power our client’s business through the integration of insights, data, and technology. We are focused on activating and scaling the best brand experiences, to deliver breakthrough marketing-led growth, cost-effectively, across all digital consumer touchpoints and channels. The value we bring to clients boosts their marketing efficiency and effectiveness that powers their growth. We’re looking to hire passionate and innovative leaders in Marketing Operations with deep domain expertise in digital marketing and delivering cutting edge marketing services across a range of clients and industries, bringing with them strong operations acumen and transformative leadership.
The campaign management team focuses on planning, executing, tracking, and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to the evaluation of results. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. This Channel requires a good understanding of digital marketing, email marketing, and technologies like Salesforce CRM, Salesforce Automation studio, Google DV360, and Responsys
You will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.
What are we looking for?
We are looking for individuals who have the following skillset:
- Adobe Campaign Classic
- Problem-solving skills
- Strong analytical skills
- Thought leadership
It would be a value add if you are proficient in:
- Adobe Photoshop
Roles and Responsibilities
- In this role, you need to analyze and solve moderately complex problems
- You will typically be creating new solutions, leveraging and, where needed, adapting existing methods and procedures
- The role requires a clear understanding of the strategic direction set by senior management as it relates to team goals
- You will need to hold monthly meaningful conversations with team members to discuss performance, coaching and feedback, training needs, and career discussions
- You will need to monitor & drive team performance, including throughput and quality as per defined metrics
- Your primary upward interaction is with a direct supervisor or team leads
- You will generally interact with peers and/or management levels with clients or internal stakeholders
- You will be provided with minimal guidance when determining methods and procedures on new assignments
- Decisions that you make often impact the team in which they reside and occasionally impact other teams
- You would be managing medium-small sized teams and/or work efforts at a client or within Accenture.
Please note this role may require you to work in rotational shifts.
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Learn more about Accenture
Our more than 600,000 people in more than 120 countries, combine unmatched experience and specialized skills across more than 40 industries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.