Your customer. B2B or B2C. Doesn’t matter. They’ve been forever altered by digital. They want—no. They expect everything faster. And better and cheaper. And more likely than ever to jump ship to get it. Getting and keeping them anchored means extracting insights from every experience. Every touch point.
Ninety percent of B2B executives cite CX as a very important factor to achieving their organizations’ strategic priorities. That’s up from 86 percent who felt that way two years ago.
Companies focusing on delivering hyper-relevant Customer Experience based on a deep understanding of the context in which consumers make purchasing decision.
Consumer demands on utilities are far different than on most other industries because energy purchases are considered more and more as a basic commodity.
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