Technology disruption is reshaping the media agency landscape as we know it. This is an opportunity to start doing things differently and drive serious business outcomes, but organizations are being held back by traditional models that cannot fulfill the promise of modern digital advertising.
What's more, discontent is mounting around lack of data ownership and transparency in the media supply chain and misaligned incentives.
New data-driven technologies are emerging that help advertisers see through their spend and take greater control of the media supply chain. Our transparent programmatic services cut out complexity and give control of your spend and data.
Brand marketers that purchase digital ads programmatically have either completely moved programmatic buying in-house or partially begun the process of internalizing the function, with plans to continue further down the path.
IAB Programmatic In-Housing: Benefits, Challenges and Key Steps to Building Internal Capabilities.
Advertisers understand that to take control of their media supply chain they need to own their technology and data. The difficulty lies in finding a transparent partner who can aid the transformation and reveal opportunities to unlock ROI from their ad spend.
Whether an advertiser is just looking for a new agency partner or looking to transition their media buying in-house, Accenture Interactive provides programmatic services that help marketers drive value from their media dollars and build an advertising ecosystem that they can trust.
We do this by providing integrated services to help marketers achieve greater cost transparency, take advantage of their data and design audience-driven campaigns. Our approach is unique; we don’t arbitrage media and we leverage Accenture’s global delivery footprint to integrate strategy, creative, data, technology and analytics together, creating superior outcomes that simply wouldn’t be possible otherwise.
We’ve partnered with the Interactive Advertising Bureau (IAB) to realize this vision of a new media model built for transparency. IAB is a trusted voice in the digital media industry and, as the first strategic partner of IAB’s Data Center of Excellence, we will help them to set priorities, strategies and deliverables for the industry’s leading companies.
We’ve also conducted joint research into the essentials of in-house programmatic capabilities, with much more on the horizon…READ MORE
Consistent with our mission to create, build and run the best customer experiences on the planet, Programmatic Services complement our full suite of experience services. We work side by side with our clients to help deliver hyper-relevant customer experiences.
We help advertisers take back control of their media capabilities. This involves building long-term programmatic strategies, in-sourcing technology, reinventing operating models and delivering internal capabilities.
We help advertisers drive superior business outcomes by better serving their audiences, running transparent and scaled paid media campaigns across search, social, video, display and more.
We help advertisers and publishers deliver flawless experiences at scale and speed with the power of our global network – operating business processes and providing infrastructure as-a-service.