Billing and revenue management operations that provides revenue assurance can be a strategic enabler for communications service providers (CSPs) competing in the digital ecosystem. Billing can also be a “make or break” experience for consumers and enterprises, who will switch providers if unsatisfied.
As they seek to develop new business models, products, and services to respond to changes in technologies, customer demands and behavior, and competition, CSPs typically find their current billing and revenue management capabilities are not up to the challenge. Accenture research reported that numerous and significant shortcomings in companies’ billing operations are preventing them from more effectively accomplishing their business goals and satisfying customers’ needs.
With the explosion of new data and content services, CSPs face a clear risk of “confusing and losing” customers if they have inaccurate bills, or billing and revenue management capabilities that don’t support customers’ desired ways of interacting with providers of digital products and services.
