Buyer and seller success is achievable for those committed to an elevated service standard hyper-focused on buyer needs, personal relationships, and intelligent interactions. In fact, our research shows that B2B leaders are already benefitting from a service-over-sales approach:
90%
say they have gained a greater share of their customers' wallets
96%
report higher profitability
97%
say they have gained greater market share
95%
have seen more sales from initial website clicks