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Moving from defense to offense: CPG companies reinvesting for growth

Explore six strategies for CPG companies to pivot their focus from taking costs out, to achieving more sustainable growth.

Revamp your offerings. Revamp your offerings, targeting the changing preferences of mass-market consumers.

Get closer to your consumers. Get closer to your consumer using data and analytics to closely monitor shifting consumer preferences across channels.

Choose your channels. Choose your channels aligning your products with macro trends - such as the rise in urban, Hispanic consumers – to penetrate these segments.

Protect the core. Protect your core brands while investing in the future.

Innovate the business model. Tailor your product innovation strategies and go-to-market model to capture new pockets of growth.

Grow through inorgranic innovation. Run an offensive strategy using acquisitions and transformative partnerships to deliver value and accelerate growth.

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TRENDS

Moving from defense to offense: CPG companies reinvesting for growth​

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Moving from defense to offense: CPG companies reinvesting for growth