The table stakes of competitiveness have changed thanks to digital. It used to be enough for a business to flex its competitive muscle on one or two of three areas: growth, profitability or sustainability and trust. Executing with equal strength against all three was difficult and unnecessary. But now, shareholders and stakeholders expect companies to be growth led and agile with their cost base, with a commitment to sustainability and trust.
Although the game has clearly changed, the need to understand which companies hold the best cards hasn’t. That’s why Accenture Strategy developed a new gauge—the Competitive Agility Index—to discern tomorrow’s leaders.