Accenture CAS platform helped the company maximize its business value and drive sales and marketing effectiveness by providing improved information technology (IT) support for central and field sales, vending and dispensing machine service processes, and trade promotion, capacity planning and activity management.
The manufacturer wanted to improve its competitive edge in the face of tough price competition and changing consumer-spending pattern in the European soft drink and fruit juice retail market. It planned to address these challenges by implementing a new customer relationship management (CRM) software that would provide a single view of customers in all field service processes and enable higher sales force productivity.
In addition, the company wanted to:
Eliminate redundancies in existing data and processes.
Ensure that all employees dealing with customers—key account managers, sales representatives, sales support staff and members of the service, marketing and controlling teams—use the same integrated solution.
The company chose Accenture CAS for its advanced technology, comprehensive range of relevant functions and 100 percent specialization in the consumer products industry.