The Poste Italiane group provides postal services and offers integrated communication, logistics and financial services and products throughout Italy. The group announced in early 2007 its intention to begin selling mobile phone services as a mobile virtual network operator (MVNO) under the brand ”PosteMobile”. As a virtual operator, Poste Italiane could extend access to its existing postal and financial products via mobile phones, while leveraging wireless technologies to offer innovative, revenue-generating services.
Poste Italiane chose Accenture for the important role of Mobile Virtual Network Enabler (MVNE), based on a strong existing relationship, its deep industry experience and its proven assets including the Accenture MVNO Accelerator Solution.
Mobile communications in Italy is one of the most lucrative, but also the most saturated, marketplaces in the world.
Therefore, Poste Italiane saw the success of this new initiative resting on several key factors.
Provide differentiated, innovative services through its mobile offering.
Move rapidly through the planning and launch phases in a cost-effective way.
Choosing the right technology platform that could enable the company's 13,800 existing postal offices to act as the PosteMobile retail network.
Poste Italiane chose Accenture for the important role of mobile virtual network enabler based on a strong existing relationship and on deep industry experience and proven assets including the Accenture MVNO Accelerator Solution.
Accenture was able to lower the risks and speed delivery for Poste Italiane through the Accenture MVNO Accelerator Solution. With this offering, delivered by experienced professionals, Accenture provided the support for the core elements needed to launch and operate the new MVNO. These included:
Business support system (BSS) functions such as customer relationship management, billing, customer portal, dealer portal and data warehouse.
Network elements, including service control points and general packet radio service (GPRS) gateway support node.
Service delivery platform, including a mobile portal to enable SIM-based value-added services.
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Accenture completed the design and implementation of PosteMobile’s infrastructure in less than five months, thanks to our extensive client delivery experience and the use of proven Accenture assets.
The MVNE platforms are continuously updated and enhanced in line with the latest solutions and technologies available, to support compelling commercial offerings, to provide innovative services and improve the overall operations and usability.
PosteMobile and Poste Italiane have achieved dramatic business - in the first month of operation as a startup company, PosteMobile attracted 100,000 subscribers and now has three million subscribers — making it the largest virtual mobile network operator in Italy.
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