A Latin American bank was experiencing relatively low usage, along with high rates of attrition, in its credit card business. The client turned to Accenture, the bank’s analytical reference partner, for customer analytics. Accenture developed an analytics-based decision system to recommend the next best card action (NBCA) for each cardholder. With each update of the source data, the system produces recommendations, suggesting actions and how best to achieve the desired results. Accenture forecasts first-year results will grow by millions. As the system becomes more sophisticated, potential revenues can rise as the customer base grows.