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Accenture Distribution and Marketing Services: Insurance

Accenture provides services that help insurers improve distribution capabilities and deliver exceptional customer and agent experiences


Accenture’s wide range of services can help you increase customer acquisition and retention and achieve profitable growth by improving your capabilities in four key areas:

  • Cross-channel excellence, based on a 360-degree view of the customer and the ability to market and distribute seamlessly across the multiple channels which today’s consumers use interchangeably.

  • Customer-centricity, with the ability to personalize interactions and services—all based on advanced analytics.

  • Optimized marketing, utilizing digital tools and channels to reach customers more effectively, and precise measurement and reporting to enhance efficiency.

  • Salesforce effectiveness, empowering agents and brokers to maximize their relevance and productivity within the customer segments they target.

Proficiency in these areas is enhanced by taking advantage of the latest mobile, analytics, social media and other digital technologies.

Specific Services

Accenture’s distribution suite can deliver a 10 percent growth in revenue while simultaneously reducing expenses and improving retention. The offerings that make up this suite are illustrated below.

Why Accenture

  • Accenture Distribution and Marketing Services combines our deep industry knowledge in insurance with expertise in marketing, distribution and innovation. We help you achieve your growth and cost-to-serve targets by blending management consulting, technology and outsourcing capabilities. This blending enables speed, innovation and competitive differentiation.

  • Our expertise allows us to leverage specialized units and offerings, such as Accenture Analytics, Accenture Interactive and Accenture Mobility Services. Our industry research keeps us at the forefront of understanding customer needs, appropriate service models and required technologies.


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