CPGs need to change how they operate. Now.
CPGs that will thrive in the future must have responsive, cross-functional processes that are laser-focused on fulfilling consumer, customer and employee expectations—at every touchpoint and across every channel—and at speed and scale.
For companies that fail to act, operational issues will morph from merely challenging to urgent. Accenture research shows companies with greater operational agility reported higher growth than non-agile companies.
Five changes for CPGs to become future ready
The journey to the high-performing CPG of the future will involve five changes: