Average daily share prices of Growth Market Masters vs. Others

(Indexed to 1st Jan 2020)

They base their supply chain strategy on what the customer values, which is a more complex endeavor than it used to be because customer experience is now tailored and personalized.

As customers rapidly move toward products and services as experiences, they expect companies to provide a more holistic package. Supply chains play a crucial role in creating this value-driven customer experience.

Masters understand that addressing these changing customer expectations makes a huge difference, so they focus on the value propositions that matter most when investing in their supply chains.

Customers value propositions prioritized for supply chain investments

They invest in digital architecture, creating a foundation for collaboration, inside and out.

Masters have recognized that creating value for customers relies on collaboration. Data has become the new currency feeding that value, so Masters are investing in new technologies to turn data into insights.

Accenture analysis shows that investing in building analytical, asset-light collaboration architectures may significantly increase the supply chain’s impact on revenue. Investing in three areas—collaboration, innovation and data-driven insight technologies—more than doubles the gains Masters make.

Higher growth rate and higher contribution to total revenue are the rewards reaped by companies moving their supply chains beyond efficiency into customer-centric growth.

The good news is that these rewards are within reach, following the example set by the supply chain Masters in our study. Never before has supply chain been so crucial to not only a company’s well-being, but also to society.

Making the most of your supply chain investments is within reach. And there’s never been a better time to do it, as not just business—but the world at large—relies on companies getting supply chain right.