Alliance Data is unique relative to most credit card issuers that are pure-play financial institutions. What synergies/capabilities exist across ADS’ business units to add incremental value to clients?
What is the key selling proposition to partners in the current market environment, especially retailers who face a multitude of competitive challenges?
First is the fact that retail is in our DNA, which means we understand our brand partners’ challenges better than anyone else in the business. We do not just serve retail; it is the foundation of our business.
Second is our brand- and customer-centric approach. The strength of our data and analytics, combined with an innovative suite of products and capabilities, helps our partners better understand their customers’ lifestyles and shopping preferences. And when they know more, they can sell more. We dig deep into the retail landscape to help our brand partners stay ahead of the curve.
Third—and perhaps most important—is our people. Our exceptional team who are experts in data, marketing, retail and customer care are truly our “secret sauce.” The work they do simply cannot be replicated.