Strategic decisions are, by nature, focused on the future. But who can predict with certainty things like plunging crude oil prices, terrorist attacks? Or less dramatic events like a dip in market demand. No one. Because luck is always a factor in any outcome. The only thing under our control is the process used to arrive at the decision.
Winning companies are those that gain what we call, the “decision edge.” The approach that infuses the learnings of behavioral science and decision analysis into strategic decision making. It removes the clutter of bias and hubris by applying data and science.