After one of the toughest and longest-lasting downturns in history, there are promising signs that the oil industry—at least in North America—is barreling back to growth. But for Oilfield Services companies, the picture isn’t all rosy. Changing supply curves, new competitors, and a now-constant state of market volatility requires them to squeeze every return they can from existing assets and investments. Those that boost their utilization will also boost their profitability. Those that don’t will find surviving the upturn as challenging as weathering the downturn.
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