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RBS 6 Nations Championship

Accenture is the Official Technology Partner for the 2014 – 2017 RBS 6 Nations Rugby Championships.

Overview

2014 marks the third year of the partnership and we are proud to continue our association with Rugby's greatest championship, involving some of the highest performing sportsmen in the world.

Central to our relationship is Accenture’s ability to bring technology and digital expertise to the RBS 6 Nations. We have been working with RBS 6 Nations on a range of technology initiatives to help the Championship respond to the changing needs of its fan base, providing enhanced audience experiences and interaction throughout the Championship. We created the official Championship mobile app and are using our analytics expertise to provide deeper insight into the match data. In the coming years we will enhance and improve on these projects to continue to add value to the Championship.

To read more about our Technology Partnership and the app visit the Making a Difference tab.

Our Strategy

The partnership with RBS 6 Nations offers a range of benefits for Accenture, including a number of events and initiatives to build client relationships and develop new business opportunities. Furthermore, the sponsorship is an excellent vehicle to engage with employees and build excitement through a bespoke programme of activities.

Not only does our role as Official Technology Partner allow us to showcase our technology and digital capabilities on a high profile platform such as the RBS 6 Nations Championship, it also provides opportunities to build the Accenture brand through on-screen match day branding and brand association with one of the most exciting tournaments in the sporting calendar.

Making A Difference

Central to the relationship is our Technology Partnership which enables us to use our expertise to deliver a series of technology-led value in kind projects for the RBS 6 Nations.

We have been working with RBS 6 Nations on a range of technology and digital initiatives to help them understand and adapt to the changing needs of its fans, in turn providing enhanced audience experiences and interaction with the championship. In the coming years we will enhance and improve on these projects to continue to add value to the Championship.

RBS 6 Nations Championship App

As Official Technology Partner, Accenture is delighted to bring its mobility expertise to the RBS 6 Nations.

The ways in which fans are interacting with rugby is changing, the fan demographic is evolving and supporters are using their mobiles and social media to follow the game and to get involved with the conversation 24/7.

Accenture has enhanced the official mobile app with the fans’ needs in mind, providing improved audience participation and interaction with the championship. The app provides access to news updates, video highlights and up-to-the-minute scores and commentary throughout the Championship, giving fans a real second screen experience. It has proved immensely popular with rugby supporters, with over 759,000 downloads in the 2013 Season making it the number one sports app in the iTunes store for the UK and Ireland.

Supporters can download the app on iPhone, Android and Kindle Fire, and it is available across the 6 Nations in English, French and Italian language versions.

Read more about our work on the Official Championship App [PDF, 649 KB] and view the video.

Please contact Ben Salama, Sales and Consulting Lead, Accenture Mobility, or visit our Mobility pages for more information.

Bringing our Analytics expertise to the RBS 6 Nations

As Official Technology Partner, Accenture is working with the RBS 6 Nations to bring deeper insight into the Championship match data. Accenture Analytics has brought its experience to enrich the Championship match data, creating new and unique match, player and team information and statistics to help create deeper insight for fans.

We are also working with the Championship title sponsor, RBS to help determine the RBS Player of the Championship through a mix of match analytics and social media sentiment analysis.

Read more about our Analytics work for the RBS 6 Nations [PDF, 680 KB].

Please contact Nick Millman, EALA lead, Analytics Technology, or visit our Analytics pages for more information.

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About RBS 6 Nations

The RBS 6 Nations Rugby Championship is one of the premier competitions in the UK and Ireland sporting calendar and features 15 individual matches in Cardiff, Dublin, Edinburgh, London, Paris and Rome over a 2 month period (February - March).

To find out more visit the official RBS 6 Nations site and follow @AccentureRugby for exciting news and stats.