Generali is transforming Insurance in Asia
Accenture collaborated with leading global insurer, Generali, to create a roadmap for profitable growth in Asian markets.
Generali has ambitions to grow its business in Asia over the next few years and needed to assess its existing business in order to plan the road ahead. Transforming its digital capabilities would play a big role in this expansion, enabling it to improve the customer experience, equip its distributors with digital sales tools and become more efficient using automation and straight-through processes.
With a proven approach and assets specifically designed for the insurance industry, our highly skilled team was ready to help Generali plot its digital transformation and achieve its business goals.
To plan future digital initiatives, we worked with Generali to assess its distribution and operations channels. We took an innovative and customer-centric approach to ensure regional nuances were accounted for, and then shared our findings and our recommended execution framework with Generali at a regional workshop. We also helped the insurer identify collaboration opportunities to exchange experience and ideas.
For our assessment of Generali’s business, across Asia, we applied a design thinking approach that enabled us to:
Our work together has helped Generali understand clearly what needs to improve across its digital landscape. With a defined digital proposition and roadmap for each market, and a robust framework to guide the execution and management of digital initiatives, the global insurer is able to move forward with confidence. We look forward to seeing what the next few years look like as it expands in Asia.