Challenge

The company, a leading North American wealth management firm, sought to measure its digital capabilities against those of its competitors in order to plan its digital direction and investments. Accenture helped the company determine which processes were in scope or out of scope, select five other firms to benchmark against, conduct a competitive assessment and data analysis, and develop recommendations for a future digital strategy. The company has been able to make a number of data-driven decisions regarding its digital investments and formulate a digital vision that will allow it to keep pace with key competitors in the near and long term.

Strategy and solution

Accenture helped the company:

  • Leverage its existing capability model to determine which processes were in scope, including capabilities on the roadmap, and which were out of scope.
  • Select five additional firms to benchmark against.
  • Create a suite of materials to baseline its digital capabilities and benchmark those capabilities against its competitors.
  • Conduct a competitive assessment and data analysis, considering both functional and digital dimensions.
  • Develop recommendations for a future digital strategy.

Transformation

As the result of the assessment and analysis, the company has been able to make a number of data-driven decisions regarding its digital investments and formulate a digital vision that will allow it to keep pace with key competitors in the near and long term. With Accenture's support, the company now has a comprehensive set of data and the tools to:

  • Justify its digital direction and the associated costs.
  • Attract and grow more productive advisors.
  • Provide relevant advice and solutions.
  • Attract more clients and assets.
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