Job Description

Performance Marketing

Overview:

We are looking for an ambitious, sharp and highly motivated Performance Marketing Manager to join our team of world class media consultants on the Media & Performance Practice at Rothco Accenture Interactive.

What interesting work does the team do?

As one of Rothco | Accenture Interactive’s 5 core ‘practices’, the Media & Performance practice delivers a totally transparent, value oriented, performance driven media offering to clients, while embedding the power of creativity and connections thinking into their approach to media.

We work with local and international clients to create business growth by maximising their media investment and helping them regain control of their media function.

In practical terms, we work across three strands – media consulting (first party data, ad tech), planning and investment (media strategy, e-commerce, connections planning, investment management) and deployment & buying (digital media buying and optimisation across search, social and programmatic, SEO, reporting & dashboarding, analytics).

The role:

We are seeking a Performance Marketing Manager with 5-7 years of experience to join the team and lead digital media projects with large clients. This role reports to the Media & Performance Practice Lead.

You will be an expert in using digital media to drive ROI and have particular aptitude in paid search, social and programmatic. Hands on digital buying expertise would be a bonus.

Knowledge of or hands on experience with first party data strategy/management and e-commerce would be preferable.

You will bring an ambition to this role and constantly be searching for new opportunities to deliver returns for our clients. You will be comfortable with using various tools to analyse data and optimise performance.

You should have a strong opinion on how clients can use first party data to transform the way they communicate with customers.

This role will be client facing and offers a high level of autonomy, so you must be competent to communicate with Marketing Directors and able to manage a project end to end.

This is a ‘consulting’ role, not an Account Management role, so you must bring a business development mindset and be comfortable coming up with ideas, products and services to help clients get the most from their media spend.

In this role you will work closely with the other members of the practice to build a world class media offering. You will have access to the scale, capabilities and media buying power within the wider Accenture Interactive network.

You will also work closely with the other practices, including Strategy and Connections, helping to embed a performance mentality within the agency. 

While the role requires an individual who has a high level of experience in digital performance marketing, candidates must also have respect for and some knowledge of broader ‘traditional’ media channels and their role in the media mix.

Key Responsibilities:

-             Performance Marketing Strategy & Consulting

Work closely with other agency practices to deliver collaborative, high quality, strategic proposals and manage projects end to end.

Deliver analytical and innovative digital performance thinking, be able to use all key industry tools to drive insight and robust recommendations.

Comfortable building cases for investment or de-investment in both traditional and digital media channels.

Knowledgeable on data strategy and the e-commerce landscape.

-             Performance Marketing Delivery

Strategise, execute, manage and oversee all digital advertising including PPC, display advertising, remarketing, paid social, and other online advertising channels.


Analyse and report on key performance data, finding real insight in data sets to help drive growth.

Own measurement and tracking requirements for all digital advertising ensuring we can track all stages of the funnel and effectively report on ROI

-             New Business & Practice Growth

Build a strong relationship with mid to senior level clients, creating opportunities to expand the agencies relationship. Find ways for the practice to add value within the wider agency, bringing media and performance value to wider ‘creative’ or ‘strategy’ briefs.
Look for new revenue opportunities based on existing internal and company wide skillset.

Act as a ‘performance marketing’ expert for the agency, adding value where relevant.

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Qualifications

Experience/Skills Required:

Your background might be within digital strategy, planning or buying in a ‘traditional’ media agency or working client/platform side in a Performance Marketing role. You may also come from a consulting or auditing background.

Key experience would include:

Technical

  • Hands on experience of digital/social media buying.
  • Proven ability to craft digital media strategy and campaigns that have delivered growth.
  • Budget management and commercial experience.
  • High level of digital media strategy and planning experience.
  • Understanding of broader media strategy and marketing science trends.
  • Knowledge and ability across all digital channels and platforms (social, display, video, PPC etc) understanding the roles each plays within the consumer journey.
  • Respect for creativity and the creative process.
  • Strong knowledge of all major analytics tools.
  • Highly developed verbal and numerical skills, demonstrated numerate ability.
  • Visionary and has an interesting opinion on the future of media.
  • Comfortable working from the highly strategic to tactical delivery.
  • Professional certification in platforms like Google & Facebook.
  • Creative, integrative thinker - able to pull together multiple viewpoints and understand broader marketing & business problems.

Personal

  • Enjoys executing at pace and working within ambiguity.
  • Highly personable - a ‘team player’ who can fit into a high functioning team and build rapport with clients and other stakeholders.
  • Affinity with Rothco | Accenture Interactive and particularly the Media & Performance Practice’s mission and vision.
  • A true ‘people person’ – multicultural experience and experience of diverse teams is a must.
  • Agency experience is a plus.
  • Business development capabilities with strong commercial lens.
  • Has a creative spark, is agile and has a strong problem solving capability,

Qualification/Training:

A Level 8 degree in a relevant area such as Marketing, Digital Marketing, Analytics would be desirable, but we do value aptitude, attitude and relevant experience over qualifications.

Demonstrating an interest in continuous improvement and upskilling will be looked upon favourably.

Opportunities for Learning & Career Growth:

  • You will be given the autonomy to create opportunities and come up with ideas, and the chance to help mould the future of the practice, growing in responsibility as it grows.
  • You will get access to senior leaders within the business and to senior clients externally.
  • We will help to shape your consulting skills while also facilitating you to stay up to date in all areas of marketing and media through training, seminars and other opportunities.
  • You will have access to a vast array of the latest tools and research, getting to work on some major global and local clients across various categories.
  • You will have access to world class creative, strategy, connections and delivery teams, along with all of Accenture Interactive’s network partners.
  • We also offer a highly competitive salary, benefits and a ‘people first’ working culture, along with twice yearly Performance Achievement reviews.
  • You will have access to a myriad of training tools through the Accenture portal and the chance to up-skill in a variety of areas, from AI to data and analytics.
  • Currently, this role is work from home based, but we hope to return to our state of the art office in Smithfield, Dublin 7 when allowed.

What makes our team great?

  • You will be joining a team of highly engaged, ambitious and welcoming people who are building an exciting new practice within the organisation.
  • We come from a variety of diverse backgrounds, previous work experiences and countries with the benefit that the team has many different perspectives and skills that integrate to create brilliant outcomes.
  • We operate with a very flat hierarchy and significant autonomy, which means great people get the runway to do great things that make an impact with large clients.
  • While we’re fast moving and high output, we also pride ourselves on being a supportive, empathetic bunch who win when we work together, not individually.

All employment decisions shall be made without regard to age, race, creed, colour, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as applicable by law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

COVID-19 update:  The safety and well-being of our candidates, our people and their families continues to be a top priority. Until travel restrictions change, interviews will continue to be conducted virtually. 

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