Digital Marketing - Agency BDR - Nordic Speaker
This exciting new position focuses on acquiring independent agencies for Pinterest. You will play a key role in developing and implementing new agency acquisition strategies for our primary markets, with a focus on attracting and onboarding high-value agencies. By taking an agency-centric approach, you will prioritize your agencies’ needs and collaborate with them to create strategies that address their specific business challenges.
We're looking for a dynamic sales hunter to aggressively expand Pinterest's advertising footprint. You'll be responsible for proactively identifying, qualifying, and closing new business with big independent agencies. This role demands a strong understanding of the digital advertising landscape, independent agency landscape, and a proven track record of exceeding sales quotas through strategic prospecting and persuasive closing techniques..
Responsibilities
● Leverage exceptional sales acumen to find incremental growth opportunities for Pinterest Europe.
● Identifying New Acquisition Opportunities: Use data, market research and platform compatibility signals to understand key categories for high potential agencies acquisition opportunities.
● Engage and Nurture Qualified Leads from targeted lists, using tailored outreach to activate them into high-value business opportunities.
● Nurture future pipeline for both in quarter and building out of quarter prospects, maintaining relationships, strategic planning and ensuring consistent engagement for long-term sales opportunities..
● Understanding Agency Needs: Conduct in-depth consultations to understand unique needs and challenges of potential agencies ensuring you’re building solutions that align with their and their clients’ business objectives.
● Offering Solutions: Develop tailored Pinterest value propositions and solutions that address specific agency and client needs to deliver meaningful value. Collaborate internally and use internal and external tools and resources to identify relevant trends, insights and case studies to craft compelling proposals and presentations for both agency and client pitches.
● Strategic Planning: Develop and execute strategic plans for acquiring high-value agencies. Set clear goals and KPIs to measure campaign success and adjust strategies as needed.
● Negotiating and Closing Deals: Lead negotiations and leverage Pinterest's new business offerings where it makes sense to establish mutually beneficial terms. Overcome objections and manage deals to close effectively.
● Providing Insights and feedback loops: Gather feedback agencies and clients to inform new agency/customer acquisition development and opportunities to improve Pinterest service offerings.
New Business Opportunities
● Conduct market research and competitive analysis to identify potential agencies.
● Stay informed about industry trends and emerging technologies to pinpoint areas for expansion.
● Analyze competitor strategies to identify gaps in the market and potential areas for differentiation.
Relationship Building
● Network with key decision-makers and influencers within target organisations.
● Attend industry events and conferences to establish new connections and nurture existing relationships.
● Develop and maintain a strong professional network within the relevant industries.
Client Needs Analysis
● Conduct in-depth consultations and discovery sessions to understand agency and client goals, challenges, and pain points.
● Actively listen to agency feedback and ask probing questions to uncover underlying needs.
● Develop a deep understanding of agency industries and target audiences. Solutions Offering
● Develop tailored Pinterest value propositions that address specific client needs and objectives.
● Clearly articulate the benefits of Pinterest's advertising solutions and demonstrate their potential ROI.
● Create compelling presentations and proposals that showcase Pinterest's unique value.
Travel
● Be prepared to travel domestically and/or internationally as needed to meet with clients, attend industry events, and support business development initiatives
● Proven track record of meeting or exceeding revenue and acquisition goals and driving year over year business growth.
● Skilled relationship builder with an ability to nurture & drive mutually beneficial outcomes with agencies, clients & internal stakeholders.
● Excellent written and verbal communication skills, comfortable in a client facing environment.
● Experience with CRM tools such as Zoominfo, Pitchbook, Congism, Lusha, Sales Force or comparable automation tools.
Dublin
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