Web Analytics and Tagging ExpertAs a team:At Accenture Interactive, we help brands design, build and delivery the best experiences in the world, at global scale. We work with the CMOs and CDOs of some of the world’s largest brands, offering a comprehensive suite of analytics, consulting and technology to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale.If you’re looking for a challenging career working in a vibrant environment with access to training and a global network of experts, this could be the role for you. As part of our global team, you'll be working with cutting-edge technologies and will have the opportunity to develop a wide range of new skills on the job.In our team we:- Help companies better understand consumers and how to connect with them across markets and channels, using data and analytics- Design and deliver highly relevant experiences for consumers in real time, using the latest technologies to increase awareness, engagement, sales and profits- Optimize marketing processes and integrate across the enterprise in order to maximize the opportunities of data, analytics and marketing outcomes- We build, deploy, maintain and scale marketing solutions that reduce complexity and cost- Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients- Offer our clients end to end solutions and services in Customer Data Management and Analytics, Customer Experience Management, Content Services, Digital Analytics, eCommerce, Marketing and Media Optimization, Marketing Operations, Marketing Strategy, Marketing Technology Services, Marketing Transformation and Merchandising Analytics and OptimizationAs a Web Analytics and Tagging Expert, you will:- Rapidly understand client’s current status across technology, data, process and partner landscape to identify opportunities for growth and innovation.- Help the worlds’ largest companies transform and leverage data by working within complex and challenging organisational structures to build new skills and change behaviours.- Demystify analytics technologies to make them accessible to solve business challenges.- Lay the foundations to enable large scale analytics, advanced targeting and personalisation projects.- Develop and service large scale analytics projects and delivering significant performance improvements in data visualisation and reporting.- Drive clients towards a data driven culture.- Working with digital data in various facets: digital data gathering, aggregation, and data mining- Analysing data for campaign optimization to determine the most valuable opportunities to improve site performance and redesigning digital experiences to deliver this- Work in cross-functional teams to rapidly prototype Data Management Platforms and plug them across paid, earned and owned media channels- Working with other Accenture colleagues in data, analytics, media, technology, processes and our clients' agencies to transform or improve digital operations and performance- Supporting the development of RFPs, proposals and contracts- Supporting teams through all phases of a project lifecycle: planning, discovery, workshops, experiments, blueprints, go live, and ongoing managed services
REQUIRED SKILLSET:Must have-- Advanced Google Analytics platform implementation expert- Expert knowledge and hands on experience in using GA, GTM, GA360, Google GTM/Tag management solutions- Experience providing end to end support and guidance during implementation (dev and prod environments)- Able to set-up Google Analytics best practise implementation and monitoring the data governance/Analytics documentation process- Expert understanding in Google Analytics custom variables (e.g. video tracking)- Advanced Google Analytics Master Report Suite and Virtual Report Suite configuration- GA 360 Champion with expertise in enabling DBM, Optimize, Attribution model data.- Advanced experience in implementation of the s_code/app measurement.JS code- Expert knowledge in creating and configuring Google Analytics processing rules- Experience in Google data sources- GA 360, DBM etc ensuring the correct data is appearing in Google Analytics Dashboards when migrated- Experience in creating bespoke dashboards based on KPI measurement frameworks- Experience in creating IP exclusions/IP settings- Able to provide QA and training supportDesired-- Experience with digital paid media platforms- Proven experience with media attribution- Proven history of implementing Analytics project for large organisationQUALIFICATIONS & EXPERIENCE:- Bachelor’s degree or equivalent work experience- Minimum of 3+ years of experience in a Web Analytics and Tagging role- Experience with Google Analytics, Tag management platforms and tagging implementation, and Adobe Analytics.Does this appeal to you If so, we wish to hear from you.Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 505,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
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