UNL is a nonprofit organization dedicated to engaging disconnected youth in finding a path to leadership and career, founded by Usher Raymond IV. To connect with today's youth, UNL needed to:
Understand the digital ecosystem in which they operate
Reach them through a more effective, online experience
That's where Accenture came in. Using digital strategy and analytics assets, Accenture developed a cutting-edge, Web platform that helps UNL reach out to young men and women.
UNL supports the development of young leaders through a combination of peer-to-peer engagement, mentoring and online self-directed programs.
To successfully reach and engage with today’s youth, UNL needed to learn how to connect with them, track their digital habits and understand the digital ecosystem.