In a world dominated by applications, ensuring your application is up and running is no longer enough to satisfy increasingly demanding customers. Users expect applications to be simple and intuitive. Therefore, understanding customer usage is increasingly critical to delivering the best possible user experience.
Analytics-driven product design—the science of applying analytics to product development to optimize the end user’s experience—provides a customer-focused lens that extends beyond web and mobile to applications running on any connected hardware, including media/set top boxes, gaming consoles, remote controls, IoT devices and more.
Obtaining the right customer use data for analysis poses a number of challenges. Download our latest POV to see how we uses a distinctive approach to capture, understand and capitalize on user experience to generate actionable insights.