Successful businesses will take advantage of new set of technologies but prioritize trust, responsibility, privacy and security
JAKARTA; Feb. 21, 2019 – Digital implementation today is considered to provide a significant business advancement. However, in the next few years, digital adoption is no longer a differentiator that adds value to the companies. These companies can face a new challenge called the Post-Digital era.
According to the 2019 Accenture Technology Vision 2019 report entitled "The Post-Digital Era Already in Front of You—Are You Ready for Next?" business is now at a turning point. Digital technology enables companies to understand what customers wants with new granularity; give them more channels to reach out these consumers; and allows them to open ecosystems with new potential partners. However, digital adoption is no longer a distinguishing advantage, but only as a driving force.
This report presents five technology trends that will re-defined business needs for over the next three years. These five latest technology trends must be adapted by the companies so that they can move at the speed of now to determine their business strategy in the Post-Digital era.
"Nowadays, the enterprises are making significant progress in their digital journey, while new technologies are rapidly developing people's expectations and behavior. Success in this post-digital era is based on the organization's ability to provide customized approach for customers, employees and business partners. In Indonesia, organization equally prioritize customization and on-demand approach to delivering its products and services," said Leonard Nugroho, managing director, Technology Consulting Lead, Accenture in Indonesia, in Jakarta, Thursday (21/2/2019).
In fact, nearly four in five (79 percent) of the more than 6,600 business and IT executives worldwide―also 80 percent from 60 respondents in Indonesia, believe that digital technologies―specifically social, mobile, analytics and cloud―have moved beyond adoption silos to become part of the core technology foundation for their organization.
"A post-digital world doesn’t mean that digital is over," said Indra Permana, managing director, Technology, Accenture in Indonesia. "On the contrary―we’re posing a new question: As all organizations develop their digital competency, what will set YOU apart? In this era, simply doing digital isn’t enough. Our Technology Vision highlights the ways in which organizations must use powerful new technologies to innovate in their business models and personalize experiences for their customers. Following that trend, surprisingly 65 percent of Indonesian executive are currently experimenting with one or more DARQ technologies."
The Technology Vision identifies five emerging technology trends that companies must address if they are to succeed in today’s rapidly evolving landscape:
- DARQ Power: Understanding the DNA of DARQ. The technologies of distributed ledgers, artificial intelligence, extended reality and quantum computing (DARQ) are catalysts for change, offering extraordinary new capabilities and enabling businesses to reimagine entire industries. 89 percent executive globally are already experimenting with one or more DARQ technologies. But, in Indonesia it is at 43 percent. When asked to rank which of these will have the greatest impact on their organization over the next three years, 41 percent of executives ranked AI number one—more than twice the number of any other DARQ technology.
- Get to Know Me: Unlock unique consumers and unique opportunities. Technology-driven interactions are creating an expanding technology identity for every consumer. This living foundation of knowledge will be key to understanding the next generation of consumers and for delivering rich, individualized, experience-based relationships. More than four in five executives (83 percent) said that digital demographics give their organizations a new way to identify market opportunities for unmet customer needs. In Indonesia reached 97 percent.
- Human+ Worker: Change your workplace or hinder your workforce. As workforces become "human+"—with each individual worker empowered by their skillsets and knowledge plus a new, growing set of capabilities made possible through technology—companies must support a new way of working in the post-digital age. More than two-thirds (71 percent) of executives globally and 50 percent in Indonesia believe that their employees are more digitally mature than their organization, resulting in a workforce "waiting" for the organization to catch up. 30 percent in Indonesia still unsure.
- Secure Us to Secure Me: Enterprises are not victims, they’re vectors. While ecosystem-driven business depends on interconnectedness, those connections increase companies’ exposures to risks. Leading businesses recognize that security must play a key role in their efforts as they collaborate with entire ecosystems to deliver best-in-class products, services and experiences. Only 29 percent of executives said they know their ecosystem partners are working diligently to be compliant and resilient with regard to security. In Indonesia it is only 7 percent but the level of trust is 82 percent.
- MyMarkets: Meet consumers at the speed of now. Technology is creating a world of intensely customized and on-demand experiences, and companies must reinvent their organizations to find and capture those opportunities. That means viewing each opportunity as if it’s an individual market—a momentary market. Six in seven executives (85 percent) said that the integration of customization and real-time delivery is the next big wave of competitive advantage. It is more or less the same with Indonesia.
According to the report, innovation for organizations in the post-digital era involves figuring out how to shape the world around people and pick the right time to offer their products and services. They’re taking their first steps in a world that tailors itself to fit every moment—where products, services and even people’s surroundings are customized and where businesses cater to the individual in every aspect of their lives and jobs, shaping their realities.
One company taking individualization and customization to a new level is Zozotown, Japan’s biggest e-commerce company. Its skintight spandex Zozosuits pair with the Zozotown app to take customers’ exact measurements; custom-tailored pieces from the company’s in-house clothing line arrive in as few as 10 days. And it’s not just in the fashion industry where technology is enabling customization previously not possible. U.S. retailer Sam’s Club developed an app that uses machine learning and data about customers’ past purchases to auto-fill their shopping lists; the company plans to add a navigation feature to show optimized routes through the store to each item on that list.
The report notes that companies still completing their digital transformations are looking for a specific edge, whether it’s innovative service, higher efficiency or more personalization. But post-digital companies are out to surpass the competition by combining these forces to change the way the market itself works—from one market to many custom markets—on-demand and in the moment, just as Chinese e-retail platform JD.com is doing with its "Toplife" platform. The service helps third parties sell through JD by setting up customized stores, providing access to its supply chain with cutting-edge robotics and drone delivery. In partnership with Walmart, a physical store in Shenzhen will offer more than 8,000 products available in person or delivered from the store in under 30 minutes. By offering unprecedented customization and speed, JD is empowering other companies while creating a new market for itself.
For almost two decades, Accenture has taken a systematic look across the enterprise landscape to identify emerging technology trends that hold the greatest potential to disrupt businesses and industries. For more information on this year’s report, visit www.accenture.com/technologyvision or follow the conversation on Twitter with #TechVision2019.
About the Methodology
The Accenture Technology Vision is developed annually by the Accenture Labs and Accenture Research. For the 2019 report, the research process included gathering input from the Technology Vision External Advisory Board, a group comprising more than two dozen experienced individuals from the public and private sectors, academia, venture capital firms and entrepreneurial companies. In addition, the Technology Vision team conducted interviews with technology luminaries and industry experts, as well as with nearly 100 Accenture business leaders. In parallel, Accenture Research conducted a global online survey of 6,672 business and IT executives to capture insights into the adoption of emerging technologies. The survey helped identify the key issues and priorities for technology adoption and investment. Respondents were C-level executives and directors at companies across 27 countries and 20 industries, with the majority having annual revenues greater than US$6 billion.
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 469,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
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