But digital fluency has also had a more positive impact on the education of women in emerging countries like Indonesia. More than two-thirds (68 percent) of women compared to 44 percent of women in developed countries said that the Internet was important to their education. Survey data also shows that women in emerging countries are much more positive about the power digital has to level the playing field for women, 80 percent and 62 percent respectively.
“There many ways to narrow the gender gap in the workplace, but digital is a particularly powerful avenue,” said Neneng Goenadi, Accenture Country Managing Director. “Although gender equality will not happen overnight, investments made in building women’s digital skills—through education, training and on-the-job learning—will help speed their progress at every career stage.”
To identify and better understand the role of digital fluency in workforce gender equality, the Accenture Digital Fluency Model was developed. A survey was conducted in December 2015 and January 2016 of more than 4,900 women and men in 31 countries to assess the extent to which people are using digital technologies in their personal and home life, as well as in their education and work. The sample included equal representation of working men and women, representing three generations (Millennials, Gen X and Baby Boomers) across all workforce levels at companies of varying size. The margin of error for the total sample was approximately +/- 1.4 percent. Digital technologies include virtual coursework, digital collaboration tools (webcams, instant messaging), social media platforms and use of digital devices, such as smart phones. Survey responses were combined with published reports and publicly available information on education, employment and leadership and research from the World Bank, the OECD, World Economic Forum and the ITU World Telecommunication. Countries included in the Model are Argentina, Australia, Austria, Brazil, Canada, France, Germany, Greater China (includes Hong Kong and Taiwan), India, Indonesia, Ireland, Italy, Japan, Mexico, Netherlands, the Nordics (Denmark, Finland, Norway, Sweden), Philippines, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Switzerland, United Arab Emirates, United Kingdom and United States.
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