Mapping the way to digital transformation
Bangchak Corporation Public Company Limited and Accenture developed a comprehensive digital strategy to support its ambitious growth plans.
To support its growth strategy, Thailand’s Bangchak Corporation Public Company Limited (BCP) wanted to take advantage of digital technology throughout the enterprise.
The company worked with Accenture to develop a comprehensive strategy and roadmap for making that shift, including a cloud architecture, an IT operating model and an IT/digital transformation roadmap. The initiative gave BCP a solid foundation for moving forward, as well as a plan for using digital technology to help increase efficiency, strengthen customer focus and pursue its plans for growth.
BCP and Accenture worked together on a comprehensive plan for transforming the company’s IT landscape to support its shift to a digital enterprise. They carefully assessed current technologies and processes across the organization. They also defined the desired “to-be” state in light of future markets, business directions and technology trends—notably, how analytics, mobility, cloud, social and Internet of Things technologies could be harnessed. These insights were then used to develop plans, which helped to make those changes.
To ensure a proper knowledge base was in place to support the project, BCP and Accenture leveraged subject matter advisors from Accenture Consulting, professionals from Accenture Digital and core team specialists from Accenture India's Business & Technology Group with a mix of local Thai consultants.
This work focused on three key areas:
Defining technology enablers, strategic drivers and a roadmap for BCP’s enterprise and refinery, marketing/retail and renewable energy businesses.
Assessing the current enterprise architecture against leading practices, and developing a recommended enterprise architecture and roadmap.
Creating an IT Transformation Organization with a 360-degree view of all IT projects and developing an IT operating model across seven BCP businesses.
To ensure a proper knowledge base was in place to support the project, BCP and Accenture leveraged subject matter advisors from across Accenture’s business with a mix of local Thai consultants.
BCP also leveraged Accenture’s Business Process Management and Logical Operating Models for Energy to assess as-is and to-be digital capabilities as well as materials for its digital architecture work stream.
This extensive planning effort was completed in just two months. As a result, BCP has a solid foundation and a clear direction for evolving into a digital enterprise—a framework for transforming itself to use technology to work faster and smarter, with a stronger focus on costs and customers.
Overall, this initiative will help BCP do more than simply keep pace in the industry’s race to digital. It also positions the company to leapfrog the competition and use the technology as a powerful differentiator in the market. Ultimately, it lays the critical groundwork for increased competitiveness and the ability to pursue BCP’s ambitious plans for growth.
Expected business benefits due to high value initiatives completed in year one of the transformation consist of:
increase in the acquisition of new customers
increase in revenues
cost reduction through the improvement of asset availability
improvement in back office worker productivity