In the digital era, understanding and answering those needs will be key for the airline industry. Airlines that invest in the right experience will reinforce their brand identity, create meaningful long-term relationships and transform passengers into loyal customers.
Accenture Amadeus Alliance is the natural combination of two market leaders in airline solutions and digital thought leadership—mapping out the evolution of the industry, jointly serving as reference points to coach airlines through transformations, helping them lead the way in innovation, and address the changing needs and demands of today's savvy digital travelers.
One stop shop service
Accenture Amadeus Digital Experience is a set of stand-alone and integrated solutions that enable airlines to expand current processes and systems and address the digital paradigm. The many services in the Accenture Amadeus Digital Experience have been shaped to keep day-to-day operations running while building a bridge to new solutions that drive the innovation journey.
Accenture Amadeus Digital Experience reflects the complete value chain and helps airline define their digital vision, implement their strategic roadmap and drill down into every step along their digital transformation journey.
Accenture Amadeus Digital Experience services combine and apply the Alliance's capabilities to steer airlines through the entire digital transformation journey, mapping out the evolution of the industry and helping lead the way in innovation.
The combined assets of our Alliance can drive specific actions on web analytics allowing optimisation of channel performance and thus enable airlines to drive tangible business value. By leveraging a state-of-the-art suite of tracking tools, we place available data in context, semantically connect it and create web analytics that let airlines manage their web data more intelligently. All this regarding the airlines complexity given by voluminous and diverse data that come from multiple sources and need to be connected and managed intelligently.
Airlines are facing challenges driven by a competitive landscape on traffic acquisition and they are struggling to find out what is the best acquisition strategy. Our joint set of services is focused on acquisition performance as well as engagement and retention optimization in order to become the partner that helps airlines implement and power their digital transformation. Applying proven techniques and methodologies to improve traffic acquisition, using SEO, SEM, e-mail marketing and Social Media Optimization we help our clients to enhance an airline's content strategy, inspire and attract customers.
Both customer and traveler experiences are critical to ensuring conversion and revenue.
As a customer, finding personalized offers and having a positive navigating experience within the website.
As a traveller, experience from inspiration and search, through booking to pre-trip, during and post-flight touchpoints.
A single little pain point in the experience can jeopardize conversion.
The Alliance has more than 60 UX multi-skilled experts in-house in B2B and B2C interfaces and has access to 100+ Amadeus airline customers.
A high-level overview of an airline's digital performance, detecting key pain points and improvement areas to develop an overarching digital optimization roadmap with actionable insights to increase digital marketing performance & further business opportunities.
Focuses on the customer and on an analysis of the airline company in order to identify areas of opportunity for enhancing content and its impact on traveler experience
Provides airlines new tools and assets to boost their digital business, using digital marketing optimization, DX Optimization, focusing on overall conversion boost
Usability insights and design improvements tailored to an airline's needs and digital objectives, delivers a contextualized overall picture on the UX performance of a website
A service to maximize sales conversion and revenue on digital channels. Provision of relevant information for market expansion. Insures PCI compliancy regulation.
A deep assessment of all areas of digital shopping to optimize conversion rate and redefine shopping strategy
Focuses on maximizing airline profits from digital marketing investments, increase and optimize digital presence. Helps gain quick-wins and meaningful insights that drive web conversion optimization & traffic acquisition performance
Optimizes an airline's investment on UX (user experience) and thus its conversion rate. Provides a cost-effective, industrialize-able way to test user interfaces, validate website design and the UX solutions they provide.
Provides airlines with audits on their digital products to identify their position in the competitive landscape, fix UX pain points and highlight possible improvements
A review to identify gaps in levels of web accessibility—looking at designing, writing and presenting content, developing mark-up and coding web content
To reorient airlines web analytics strategy and achieve actionable insights to understand customer behavior