Accenture delivers marketing optimization and multichannel interaction capabilities to engage the digital consumer.
Consumers today are leading the consumer goods revolution by rewarding relevance and punishing irrelevance. When consumers are unengaged and unsatisfied, they simply stop communicating, clicking and returning.
By appropriately leveraging digital marketing technologies—social media and mobile device apps along with the traditional marketing mix—consumer goods companies can deliver customized and relevant experiences to consumers and increase conversion rates and boost sales.
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