A global cosmetics giant eyed sustainable growth when it collaborated with Accenture to build relationships with ecosystem partners. It sought to drive a deeper understanding of customers and transcend its status quo: Because the company did not sell products directly to customers, marketers struggled with limited insights on customer preferences and behavior.
With our help, the business partnered with a technology company and a department store that sold cosmetics. These partnerships transformed the company's client relationship management system, empowering it to gather once-inaccessible customer intelligence. The company also developed in-house capabilities to efficiently leverage that intelligence.
Empowered with a new, targeted marketing approach, the company experienced:
- A 25% increase in customer engagement.
- A 10% increase in revenue per customer purchase.
Customers were inspired to engage more with the brand and spend more on its products, delivering sustainable growth.