In this Perspectives video from the Banking Growth Forum 2018, hosted by Nomis Solutions, Alan McIntyre shares how banks can change their business models to build advisory trust with customers and compete to win in the digital economy

Retail and commercial banks continuously cultivate their product lines within the walls of the existing business model. While this approach may optimize product-centric offers to the customer, it may come at the expense of relationship-level pricing and offers that would increase profitability across product lines, build customer lifetime loyalty and attract new business from third-party platforms.

Customers want to see a real recognition of the value of their total relationship.

– ALAN MCINTYRE

Accenture and our partners at Nomis bring banks the customer-centric pricing platform and end-to-end transformation capabilities they need to present customers with the right offer at the right time—every time. We welcome the opportunity to help you and your team make the pivot.

Alan McIntyre

Senior Managing Director – Accenture Banking

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