DynamicAction Retail Index: Fall 2016
In August, Accenture formed an alliance with DynamicAction, provider of the most advanced analytics solution specifically designed for retailers. DynamicAction recently released its Retail Index: Fall 2016. In this research, they analyzed more than £6.6 Billion (or $8.7 Billion) in consumer transactions in North America and Europe.
While their research focused on the transaction side (versus surveying consumers), their findings validate the consumer sentiment going into the holiday shopping season.
For example, in Europe, retailers are pulling their promotional lever more than ever in the lead up to Christmas, with orders using promotions up 144 percent year-over-year. According to their findings, Brexit certainly played a big role in that shift, however the research showed a 65 percent increase in North America as well. Both of these numbers are sending a clear message to retailers.
View the findings from DynamicAction’s research for North America and Europe below.