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Digital Campaign & Analytics Project Manager

Job Location: Budapest

Regional Description: Hungary

Job Number: 00578066

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- Job description

Accenture Digital

The digital revolution is changing everything.  It’s everywhere – transforming how we work and play.  Are you reacting to the disruption each day or are you leading the way as a digital disrupter? Accenture Digital is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries.  At the forefront of digital, you’ll create it, own it and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises.  Join us and become an integral part of our experienced digital team with the credibility, expertise and insight clients depend on. 

 

Industry X.0

A new area within Accenture Digital is Industry X.0, an advanced, digitally-enabled planning and investment approach for manufacturing and asset-intensive industries. In your role within the Industry X.0 team, you’ll help clients take advantage of significant market opportunities as digital technology moves across industries.  You’ll help them transform their product, manufacturing and product related services value chains in Communications, Media, High Tech, Chemicals, Products, Mining, Oil & Gas and Utilities.  As part of Accenture Digital, you’ll benefit from tailored career management and specialist skills that will fuel your ambitions in the Industry X.0 space.

 


Tasks:

  •        Works as the 'face' to the local market brand managers for a Digital Marketing Campaigns service
  •        Manage the planning, asset collection, implementation, tracking and measurement of digital marketing campaigns, on time and within budget
  •        Manage campaign implementation and performance against agreed campaign activity
  •        Be responsible for the production and sourcing of all campaign materials
  •        Manage third party vendors (like agencies and media houses) on a daily basis
  •        Deliver campaign activity presentations and regular results presentations
  •        Ensure each campaign has clear metrics as agreed with the client and ensure that campaigns are achieving appropriate return on investment in line with marketing goals
  •        Deliver frequent optimization and monthly reporting of results against metrics, including use of web analysis tools such as Google Analytics, Adobe Analytics, Oracle Eloqua email data reports, ADO (Accenture digital optimization)
  •        Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
  •        Ability to present convincing arguments for recommendations to the client and 3rd parties while maintaining successful working relationships
  •        Liaise with the brand team to ensure campaign materials is aligned to overall collateral, prospectuses and identity guidelines

Basic Requirements:


  •        Proven language skills: Hungarian AND Czech/Slovak AND English
  •        At least 2 years of experience working as a digital campaign manager for an agency or large size business in local market
  •        Excellent client management skills
  •        Ability to work in a fast paced environment
  •        Ability to manage stakeholders onshore and offshore
  •        Understanding of: Adobe Analytics, Marketing automation tools – Oracle Eloqua
  •        BA/BS or Masters degrees (ideally Marketing, Digital or Business related)

 

What we offer:

  •        Attractive compensation and benefits package
  •        Interesting and challenging work for prestigious clients
  •        Opportunities to develop your skills and gain valuable practical experience abroad

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